Doing it with intention takes a lot of effort for things to be natural, so that’s what I’ve felt for the last five years. Right now, these days when I make music or music videos, I try my best to focus and to become me from before “Gangnam Style.” Not to do something intentionally. After five years later, I still have to talk about “Gangnam Style.” If I did it intentionally, it wouldn’t work as strongly. If I knew why, I could make it again and again. I still don’t know why it was so special. Why do you think it caught on internationally? That was the first moment I thought it was different. When I found out who he was, I was so shocked and felt that maybe the song could become something. As soon as I got the call, I Googled him.
He thought he could make it huge in the U.S. Scooter one day called me and he was really interested in the song and video, and me. When Scooter Braun called me, I felt that. It became an immense hit by September, but when did you personally feel that it was a global phenomena? It was a good thing that people got excited without lyrics, but on the other hand I was wondering if I should translate it into English. But as a singer and a songwriter, of course I want to communicate more details through the lyrics. People had a good feeling without knowing exactly what the lyrics were about. EDM doesn’t have any lyrics, so that means it’s simple. I felt like they felt something but they were not really sure what I was talking about. The lyrics were all in Korean and outside of Korea nobody knows the exact lyrics, right? It was like a nonverbal movie. I honestly didn’t mean anything that much. Similarly to other previous singles, I made energetic music and funny music along with funny dances, funny videos, and funny lyrics. Before “Gangnam Style,” I had already done music and been a singer in Korea for more than a decade, since 2001. I was a Korean singer and whenever I released an album, the purpose of it was just to make good songs in Korean, and hopefully to make a hit song that people in Korea could enjoy. I didn’t have any international fans at that point, so I didn’t expect anything global.
What were your thoughts immediately before “Gangnam Style” was released? Over the phone from Seoul, Psy spoke to Billboard about the impact of “Gangnam Style” on his career.
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